Rebecca Atwood

An immersive e-commerce site encouraging discovery and inspiration for the trade-focused textile line of Rebecca Atwood.

Client Rebecca Atwood

Year 2022

Agency Fuzzco

Caleb Vanden Boom
Caleb Vanden Boom

The website's structure and use of imagery is meant to mirror Rebecca's own process of layering and combining rich textures and references.

Caleb Vanden Boom
Caleb Vanden Boom

The site is designed to easily update with seasonal collections.

A pile of imagery and text that can be clicked through creating interesting moments of layering reminiscent of Rebecca's working process.

Caleb Vanden Boom

The PDP was created with interior designers and RA's trade-based program in mind.

Caleb Vanden Boom

Customers can easily add sample swatches to their cart from the PLP.

Caleb Vanden Boom

Rebecca Atwood

An immersive e-commerce site encouraging discovery and inspiration for the trade-focused textile line of Rebecca Atwood.

Layered and tactile bits of pattern, color, handwritten script and detailed iconography bring the brand to life in an intricate digital experience.

  • Creative Direction
  • Helen Rice
  • Design
  • Eric Ellis
  • Identity Design
  • Order

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